Punjab is one of the largest markets for the rice industry in India, with annual paddy production exceeding 200 lakh tonnes. Along with Haryana, the region forms a strong hub for the country’s rice milling and processing sector. More than 5,000 rice mills operate across Punjab and Haryana, supported by a large network of traders, dealers, and allied industries. This creates a dynamic platform for exhibitors to showcase their products and connect with both prospective and existing clients.

The exhibition in Sahnewal, Ludhiana, is being organized after a gap of three years. Over the past few years, the rice milling industry across Punjab, Haryana, and nearby regions such as Jammu & Kashmir has shown steady growth.

It is estimated that 200–300 new rice mill units are being set up in Punjab and Haryana, with most modern plants incorporating advanced technologies such as color sorters and air compressors. This presents a strong business opportunity for machinery manufacturers, color sorter suppliers, air compressor companies, and allied industries.

Punjab continues to play a significant role in India’s central grain procurement and storage system, contributing a major share. In addition to rice, this edition will also focus on the milling and processing sectors of roller flour, pulses, seeds, and corn, making it a comprehensive platform for the grain processing industry. Industry associations and stakeholders are extending their support, further strengthening the value of this event.

Ludhiana is an ideal destination due to its strategic location, serving Punjab, Haryana, Himachal Pradesh, and Jammu & Kashmir. It is well connected by road, rail, and air. The exhibition venue, located on NH-1, ensures easy accessibility for visitors and exhibitors alike. The timing of the exhibition is also well planned, as most rice millers finalize their machinery investments during the month of August, ahead of the milling season that begins in October.